Pure & Original Paints
Pure & Original is a Dutch, family-owned premium paint brand. Our pallete includes bright colours, pastels, greys and neutral tones, and our paint finishes can be powdery matt, high-gloss, or matte and water-repellent at the same time. So many choices are possible! The paints are applicable to walls, doors, furniture, floors and many other surfaces. You can choose from a wide range of over 140 colours in seven types of paint, so there's always a combination for the look you want to achieve.
We create our paint with love and respect for human and nature. For example, we use only 100% natural pigments, and we keep the percentage of VOCs as low as possible.
All products meet the most stringent environmental requirements of VOC < 30. Some products have no VOCs at all. We use a water basis as much as possible, and our paint contains very few harmful substances. Due to the natural, environmentally-friendly ingredients, the risk of an allergic reaction is minimal.
We understand that there are many spaces that are widely used. Take, for example, the hallway, bathroom or a child's room. You want these to be cleaned easily. That's why we offer Licetto, a very matt paint that is both water-resistant and scratch-resistant. The wall is easy to clean with a damp cloth, and there will be no glossy spots.
In addition to Licetto, our product line consists of Fresco lime paint, Classico chalk paint, Marrakech Walls with a concrete or Tadelakt look, Traditional Paint lacquer, Carazzo and Kalei façade Paint. We also offer several additional products such as brushes, preparation products such as primers and a degreaser, and finishing products such as sealers.
* Recyclable tester pots available that can be returned and re-used at a reduced cost for further testers.